Glossary

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Advertiser

The company running an affiliate program in Affitor.

Affiliate Link

A partner-specific referral link that includes tracking information, typically through the ?aff= parameter.

Attribution

The process of crediting a conversion to the correct partner. Current public docs describe first-party tracking with a 60-day default window and last-click attribution.

Attribution Window

The time period during which a tracked click can still receive credit for a later conversion. Public docs currently describe a 60-day default window.

The current public payment-tracking model where the advertiser keeps collecting end-customer payment in their own checkout/Stripe account, and Affitor attributes conversions then bills through its invoice workflow.

C

Click

A tracked affiliate visit created when someone lands via a partner link.

Commission

The amount earned by a partner after a sale is attributed and processed through the commission workflow.

Customer Key

Your internal customer/user identifier. It appears as:

customerKey in the browser helper
customer_key in lead/sale API payloads
affitor_customer_key in Stripe metadata

H

Hold Period

The review/protection period before a commission becomes available for payout operations.

P

Partner

Any individual or organization promoting an advertiser's product in exchange for commission.

Payout

The transfer of cleared partner earnings through Affitor's payout workflow.

Performance-based Pricing

A pricing model where fees are tied to partner-generated revenue rather than a monthly subscription.

Platform Fee

Affitor's fee charged on partner-generated revenue in the public pricing model. Public pricing materials currently describe this as 3.5%.

Program ID

The identifier for your Affitor program. It is used in tracker setup, test flows, Stripe metadata, and CLI commands. You receive your program ID when running npx affitor init.

R

Recurring Commission

A commission structure where a partner can keep earning on subscription renewals for a defined duration or lifetime, depending on the configured program rules.

S

Sale API

The server-to-server revenue tracking endpoint: POST /api/v1/track/sale.

The browser-side helper call used after a successful signup: signup(customerKey, email).

Stripe Bill Flow Metadata

The metadata Affitor uses to attribute Stripe Checkout payments, typically:

affitor_click_id
affitor_customer_key
program_id

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